The Macro Costs of Micro Contamination

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The Macro Costs of Micro Contamination 2016-06-15T10:43:07+00:00

5th Annual National Zero Waste Business Conference
  The Macro Costs of Micro Contamination
Friday, June 3rd, 2016
11:00 am to 12:15 pm

Panel Description: Micro level contamination yields tremendous hidden cost to communities, the environment and the food chain system. Though often not seen by the human eye, fragmented micro plastic pieces are poison to our soils | water microbial communities as well as to fish, mammals, birds and most all life forms. Learn how micro plastics are migrating into animal and human food systems and what YOU can do to prevent micro contamination.


hollyPassionate and driven, Holly Elmore is founder & CEO of Elemental Impact, a national non-profit committed to bringing sustainable operating practices to the corporate community. Beginning her career as an auditor and CPA with Arthur Andersen, she worked almost seven years in the corporate arena. Holly’s entrepreneurial spirit emerged when she created Executive Catering & Events, a prominent corporate catering company. Over the next fifteen years, Holly operated Executive Catering along with two successful restaurants in the Atlanta market.

Following her restaurant and catering years, Holly served as Director of Marketing for Wine South, the premier consumer wine festival in the Southeast; and later as the Advertising Director for Restaurant Forum, the Official Magazine of the Georgia Restaurant Association. During her tenure as founder & executive director of the Green Foodservice Alliance, an affiliate of the Georgia Restaurant Association, Holly created the Zero Waste Zones program, acquired in 2012 by the National Restaurant Association.

Holly utilizes the extensive business skills developed during her professional path to make a difference through Elemental Impact, now in its 7th year of Sustainability in Action. She is author of two Ei Blogs: Zero Waste in Action and The IMPACT, which document the organizations journey and successes. Holly channels her energy and enthusiasm into Ei, spearheading initiatives that benefit the community, the environment, and the bottom-line.

lia 5gyres

Lia Colabello grew up surfing in the pristine waters off the North Shore of O’ahu in Hawai’i. She attended Punahou School before leaving the island for the University of Southern California, where she earned degrees in Broadcast Journalism and Anthropology, and played for the Women’s Varsity Water Polo Team. After college, she worked around the world in the sports industry, managing projects with the PGA TOUR, NFL and the World Surf League.

While working at a golf event in México and witnessing extreme environmental degradation, Lia had an epiphany. She packed her bags and pursued her MBA at Thunderbird School of Global Management with the goal of transitioning from sports into the international non-profit sector. Prior to joining 5 Gyres, Lia managed global chapters and initiatives for the Surfrider Foundation and business development for SecondWave Recycling. She lives in Charleston, SC and enjoys paddleboarding and copious amounts of beach time with her husband and son.


rick lombardoRick Lombardo is the Director of Business Development for North America for Natur-Tec.  He manages Natur-Tec marketing, distribution, and sales strategies for North America. Rick has extensive experience in working with brand owners, channel partners, community stakeholders, and regulators to define the role of compostable plastics as an enabler to organic waste diversion efforts. He is a frequent invited speaker at industry and client forums on bioplastics and sustainable practices throughout the county.  He is currently involved with the Sustainable Materials ACTION Team, an Elemental Impact Task Force, focusing on implementing best and better zero-waste practices at both public and private entities.  Rick has a Bachelor of Science in Packaging from Michigan State University.