5th Annual National Zero Waste Business Conference
Marketing Your Zero Waste Efforts
Thursday, June 2nd, 2016
3:15 pm to 4:30 pm
Panel Description: Once you have your Zero Waste Program in place, how can you capitalize on those efforts? Learn from experts how to communicate to external stakeholders on the value your Zero Waste program has.
- Stephen Groner, Founder and President, SGA (Moderator)
- Marketing Zero Waste at the University of Texas at Austin – Lessons Learned: Jennifer Hobson, Zero Waste Coordinator, University of Texas at Austin
- Marketing Zero Waste Efforts: Edgar Farrera, Director of Sustainability, Circuits of the Americas
Stephen Groner is the founder and president of S. Groner Associates (SGA) a marketing firm that designs communications specifically targeting environmental issues. Now in the firm’s 15th year, the firm has become the 8th largest independent pr/marketing agency in Los Angeles and has recently opened a second office in the San Francisco Bay area. The firm has received many honors for its work including the prestigious Silver Anvil award from the Public Relations Society of America for the best public service campaign in the country for a project with the US EPA.
An environmental engineer by training, Mr. Groner and his firm bring a unique mix of creativity and data driven analytics to developing environmental communication campaigns. Mr. Groner also is very active in the community and serves on the board of two other non-profits, Friends of Ballona Wetlands (a conservation group dedicated to preserving the largest remaining urban wetlands in California) and Social Venture Partners (an organization aimed at bringing entrepreneurial ideas to non-profit organizations to help them grow). Learn more about SGA at www.sga-inc.net
Jennifer Hobson is the Zero Waste Senior Program Coordinator at the University of Texas at Austin. In this role she is responsible for developing and implementing programs on campus to reduce waste and increase diversion. Prior to this role, Jennifer was the Sustainability Program Coordinator and advisor to the Campus Environmental Center at UT Austin. She has master’s degrees from Colorado State University and El Colegio de la Frontera Sur in Chiapas, Mexico in Human Dimensions of Natural Resources and bachelor’s degrees from University of Florida in Geography and Political Science.
Edgar Farrera is Director of Sustainability at Circuit of The Americas (COTA) in Austin, Texas. The venue is host to a variety of events, including the Formula 1 United States Grand Prix, Moto GP, the X Games, and the A360 amphitheater.
Farrera’s responsibilities focus on green event management, corporate social responsibility, and community outreach. His duties include compliance with environmental obligations, collaboration with schools and universities, fan engagement, and coordination of alternative-energy racing events.
Farrera is a member of SAE Internationals (formerly the Society of Automotive Engineers) Green Racing Committee, and is past Chair of the Clean Energy Council at the Greater Austin Chamber of Commerce.
In recognition of COTA’s environmental accomplishments, the FIM (Federation Internationale de Motocyclisme) awarded the 2014 FIM Environmental Award to COTA.
He holds a Bachelor of Architecture degree from the University of Texas at Austin.